Perimeter Advertising - Build your brand in the Premier League
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The world's most watched league
With over three billion viewers tuning in each season (Nielsen Sports 22/23), the Premier League is the most followed sports league in the world.
Attracting players, fans and brands from all corners of the globe, the Premier League showcases the best that the sporting world has to offer across one premium platform.
And with more viewers than the UEFA Champions League and La Liga combined (Nielsen Sports 22/23), there is no sporting league in the world that can match the league for reach, awareness and engagement.
Non-stop action
Reaching and engaging fans from every age group, the Premier League transcends consumer groups to provide non-stop action to fans from every continent.
Frequency: 380 matches per season
Duration: Full season/year (10 months)
Engaging key consumers: Reaches 712m households worldwide
Multi-channel: Premier League clubs account for +500m followers on social media
(Source: Nielsen)
WHY PERIMETER ADVERTISING?
LED boards consistently deliver 30% - 65% share of voice in the Premier League.
380 matches played almost every week across 10 months of the year.
Coverage translates across all devices and platforms: broadcast, social, mobile, online.
1 min of perimeter advertising compounds into 156 mins of on-screen visibility globally.
Position your brand within the game and alongside the world’s biggest teams, players and brands.
Tailor your animated messaging to your audience every week.
How it works
Perimeter advertising uses strategically placed advertising boards (also known as LED boards) to convey key marketing messages within an event. These messages can be displayed in a number of ways, including: slogans, images, logos and graphics.
Perimeter advertising allows the target audience to consume the desired sport in-conjunction with the advertising message, without causing interruption.
This method maximises the consumer's user experience and ensures messages are being conveyed at peak engagement times, something which is often a challenge in contemporary marketing, such as TV-advertisements.
In the Premier League, your match minutes are displayed on a full arc TV facing LED system, evenly spread throughout the course of a game in 20-30 second slots to maximise brand exposure.
Nobody gets you closer
With more than 30 years experience in the Premier League, SPORTFIVE is the largest exclusive rightsholder across available LED advertising space in UK football.
Partnering with over 100 European Football clubs, including 12 Premier League teams, SPORTFIVE provide full service offering to brands in the Premier League, including perimeter advertising, activations, talent management and campaign strategy and conceptualisation.
Enquire through the form below to discover exclusive brand offers - or reach out to our dedicated team of experts at [email protected] if you have any questions.
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