Global reach. Local insight. 

Thanks to our breadth of global expertise and local relevance, our partners get the best of both worlds. SPORTFIVE has played a key role in driving the sports business in the UK through innovations and partnerships, and as one of the largest employers in sports in the country. 

We support our clients from initial analysis and strategy, to rights negotiation, through to activation and project management.   

Our unique data and insights make us smarter, faster and ultimately more effective at creating powerful partnerships that generate real value for the brands and rightsholders we work with. 

From success first built on football rights sales, over the years we’ve broadened into multiple sports and disciplines, and our full-service offering today includes creative, sales, consultancy, activation, and production capabilities.  

Trusted to represent world-leading brands and rightsholders, we’re dedicated to providing our clients with sustainable value and customer-centric solutions that harness the unique power of sports. 



Years Experience


Passionate People


Rightsholder Relationships

What we do.

We pride ourselves on creating innovative, engaging solutions that are worthy of the incredible sports, athletes and partners we work with, and the passionate fans who follow them.

Our campaigns are built collaboratively, based on trust and transparency, and made possible thanks to our deep understanding of the industry we work in, our global reach, digital intelligence and creative courage. 

The result is groundbreaking sports partnerships that set the benchmark, and then redefine it.

Our relentless desire to keep pushing forward helps us achieve our goal of being the most progressive and respected partner in sports.  

Why us? 

The SPORTFIVE difference is our team, whose unique passion and experience makes us the most connected sports marketing agency in the world. 

Our focus on performance and results continuously raises the bar for our partners and their businesses – and is the result of FIVE key features: 

  • Global integration 

  • Data driven sales 

  • Creative collaboration 

  • Strategic vision 

  • Digital innovation 

This, combined with our ‘victory for all’ guiding principle, gives us our edge that benefits all our partners. 

Want to work with us?

We are proud that our SPORTFIVE team is exactly that – a united team of brilliant people who work together to ignite new possibilities in the world of sports and entertainment.  

We’re always on the lookout to welcome passionate, collaborative colleagues into our team, bringing different skills, opinions, and experiences with them. 

At SPORTFIVE everyone has the freedom to succeed, the freedom to make mistakes along the way, and ultimately the freedom to build the career that you choose in the exciting world of sports marketing.  

Want to learn more?

Reach out to find out more about how we can support your business.

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