Würth Extends Partnership with the IHF Handball World Championships

Handball stands for team spirit, responsibility and precision – values that are also central to many of Würth’s customers. The extended partnership builds on this shared foundation and supports a sport that continues to gain international relevance. As one of the world’s most far-reaching sporting events, the IHF Handball World Championships provide a high-quality environment for sustainable brand presence and international communication.

In this context, Würth benefits from a tournament platform that is strong both in sporting and structural terms. The continuous development of the World Championships and the growing level of international attention reflect handball’s strong position on the global sports stage. The German market plays a particularly important role in this regard: in recent years, both the men’s and women’s national teams have developed successfully and contribute significantly to the overall appeal of the tournaments.

Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE adds: “The extension of the partnership with Würth until 2029 sends a strong signal for the sustainable development of international handball. Over the past year, Würth has leveraged the World Championships as a high-quality international platform and has made a significant contribution to the further professionalisation and visibility of the tournaments. Together with the IHF, we are continuing this successful path and creating long-term value for partners, fans and the sport.”

Dr Hassan Moustafa, President of the International Handball Federation (IHF): "We are delighted to extend our partnership with Würth, a company that shares our values of excellence, precision and a relentless commitment to the highest standards. Würth has been a trusted and valued partner of the IHF, and their continued support is a testament to the strong relationship we have built together over the years. Partners like Würth are fundamental to the success of our flagship events, the IHF World Championships bring together millions of fans across the globe, and it is only through the dedication and trust of our partners that we can continue to deliver world-class experiences both on and off the court. We look forward to working together through 2027 and beyond, and to sharing many more memorable moments in the world of handball."

The handball partnership forms part of Würth’s comprehensive sports sponsorship strategy, which focuses on visibility at major international sporting events. In addition to the IHF Handball World Championships, Würth is engaged in winter sports, the Ice Hockey World Championship and MotoGP, serves as title sponsor of the “Würth 400” in the NASCAR Cup Series, and is also active in football – including partnerships with the German Football Association (DFB), the Italian Football Federation and match officials in Spain.