Published on July 18th, 2025
Location: France
Toulouse Football Club and LP Promotion Extend Their Partnership for Three More Seasons
Paris, July 18, 2025 – Toulouse Football Club is proud to announce the extension of its partnership with LP Promotion, a national real estate group and committed player in the regional economy, for an additional three seasons, through to the summer of 2028. This partnership has been facilitated by SPORTFIVE, a leading international sports marketing agency.
This new agreement extends an iconic collaboration that has lasted for nearly twenty years, making LP Promotion one of the club’s most loyal partners.
Since the mid-2000s, LP Promotion has supported Toulouse FC at every stage of its journey. From Ligue 2 to our recent European campaign, LP Promotion has remained by our side, demonstrating exemplary loyalty. This long-standing relationship is built on shared values: strong local roots, ambition, and a deep, genuine connection to La Ville Rose.
Beyond the exceptional loyalty that unites them, this is a concrete demonstration that strong local commitment can stand the test of time and support a shared ambition, both sporting and economic.
Benjamin DEBLICKER, SVP Sales SPORTFIVE France
This relationship is also reflected in LP Promotion’s support of the ambitious Performance Center project, set to resume in the coming weeks, where the Toulouse-based group will contribute its expertise.
As part of this renewal as a Major Partner, LP Promotion will continue to feature on the front of the Toulouse FC jersey for the 2025/2026 season and enjoy strong visibility at the Stadium through various premium branding assets.
The group will also benefit from a range of activations and hospitality opportunities to attend the Violets’ matches at the Stadium.
In the context of Toulouse FC’s ongoing structural development, the loyalty of long-standing partners like LP Promotion is a key driver of stability and sustainable growth for the club.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
