
Published on August 25th, 2025
Location: France
Toulouse Football Club and Hyundai extend their partnership for three seasons


The renewal of the partnership between Toulouse FC and Hyundai, alongside the SIPA AUTOMOBILES and AUTOMOBILES DELAHAYE Groups, extends a trusted collaboration until 2028.
This strong, locally-based alliance is part of a joint approach to transitioning towards more sustainable mobility.
Enhanced visibility at the Stadium and exclusive activations at Toulouse dealerships will enrich the experience of supporters and customers over the next three seasons.
Committed to the club since its return to Ligue 1 McDonald's, Hyundai Toulouse is renewing its confidence in TéFéCé by maintaining its status as Official Partner until 2028. This partnership is part of a shared desire to continue this cooperation by focusing on local roots and the transition to sustainable mobility. Under this agreement, the brand will benefit from increased visibility at the Stadium, particularly on match days, and will continue its activations aimed at supporters and customers in Toulouse dealerships.
By renewing this partnership with Hyundai, TéFéCé reaffirms both its local roots and its long-term ambition.
Xavier ODDONE, Chief Executive Officer SPORTFIVE
Exclusive operations, immersive experiences during home matches and numerous benefits will punctuate the coming seasons. Hyundai, a major player in the energy transition, is strongly committed to more responsible mobility. This commitment echoes that of Toulouse FC, part of whose official fleet is now 100% electric, in partnership with Hyundai. This is a concrete step forward for the environment and eco-responsibility, values that are central to both organisations.
Benjamin AMIRAULT, Managing Director and CFO of Toulouse Football Club, said, ‘We are very proud to continue this adventure with Hyundai Toulouse, a loyal and committed partner who shares our vision of modern and responsible football.’
Geoffrey BARBET, Site Director at SIPA AUTOMOBILE, adds: "Extending our partnership with TéFéCé is much more than just a partnership: it is a local story that continues, with heart, passion and a shared vision of the future. Hyundai and SIPA AUTOMOBILES will be there, on the road and in the stands, to cheer together until 2028."
Christophe Delahaye - President of Automobiles Delahaye: "TéFéCé and Automobiles Delahaye-Hyundai: an adventure that continues with enthusiasm! Our shared roots in the beautiful city of Toulouse embody a powerful symbol, rich in values of performance, passion and innovation. Together, with all the supporters, we will be there to cheer on our team, sharing the same ambitions: to achieve excellence and become the best!"
Xavier ODDONE, Managing Director of SPORTFIVE: "Once again, Toulouse Football Club has confirmed its deep commitment to environmental responsibility and respect for the environment. By renewing this partnership with Hyundai, TéFéCé is reaffirming both its local roots and its sustainable ambitions. At SPORTFIVE, we fully support this approach and are proud to have contributed to the renewal of this wonderful alliance."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373