Published on August 26th, 2025
Location: France
Stanley and Olympique Lyonnais play extra time
Paris, August 26, 2025 – SPORTFIVE, an international sports marketing agency, announces the renewal of the partnership between STANLEY, a leading tool brand, and Olympique Lyonnais, an iconic Ligue 1 club. This collaboration, based on precision, passion, and resilience, reflects the values shared by high-level sports and professional tools. With this new commitment, STANLEY confirms its loyalty to OL and reaffirms its desire to support the club, professionals, and the economic vitality of the Lyon region.
In a context where trust is a strength, STANLEY remains a partner and supporter of OL. This decision reflects a shared ambition: to strive for excellence and strengthen ties with craftsmen, construction professionals, and Lyon supporters.
A partnership that will reach new heights in 2025-2026
STANLEY is transforming its partnership with Olympique Lyonnais into a truly emotional experience, offering professionals, distributors, and fans unique activations that allow them to experience the club's passion from the inside:
VIP experiences at the heart of the action
Tickets for away games: a unique experience to accompany OL in cities across France and bring people together around a shared passion
Premium events at Groupama Stadium: welcoming customers, distributors, craftsmen, and partners in a prestigious setting combining conviviality, sport, and business opportunities.
Content that brings fans and the brand closer together
Exclusive filming with the players: STANLEY will create immersive content up close with the players to promote the values of precision, commitment, and performance.
Official autographed jerseys: powerful symbols of loyalty to the club, intended for privileged customers and partners.
Digital visibility that lasts all year round
Official sponsor of the “Goal of the Month” on Instagram and X: associating the brand with the most intense moments of the season and strengthening its visibility among fans.
We are delighted to accompany STANLEY in its new adventure with Olympique Lyonnais. At SPORTFIVE, we attach great importance to creating meaningful partnerships that bring people together, and this new union, built around shared values such as excellence and performance, is a perfect example of this.
Xavier ODDONE, Managing Director, SPORTFIVE France
A partnership that embodies high standards and passion
Olivier CATHELAND, Marketing Director for France & Africa at StanleyBlack&Decker, says: "Renewing our commitment to Olympique Lyonnais is a no-brainer for Stanley. More than just a partnership, it's the continuation of a relationship built on shared values and a genuine connection with the Lyon region. Stanley is the ally of all craftsmen on construction sites, whatever the conditions. It is with this same mindset that we want to be a supporting partner. We are therefore very proud to share this adventure with a club that embodies high standards and passion, and to be able to shine together among professionals and fans."
Cyrille GROLL, Director of Commercial Activities at Olympique Lyonnais, continues: "We are delighted to welcome STANLEY, a well-known brand with strong ties to Lyon, to our community of partners. Our values of high standards and our constant pursuit of performance converge, and together we will be able to build a close collaboration between our teams in order to pursue our respective goals. This commitment demonstrates mutual confidence in our corporate and club projects, through football, a formidable vehicle for development."
Xavier ODDONE, Managing Director of SPORTFIVE France, concludes: "We are delighted to support STANLEY in its new venture with Olympique Lyonnais. At SPORTFIVE, we attach great importance to creating meaningful partnerships that bring people together, and this new alliance, built around shared values such as excellence and performance, is a perfect example of this. We look forward to seeing this alliance unfold throughout the season."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
