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Published on September 18th, 2025

Location: France

LENS RACING CLUB AND NEXANS

Paris, September 23, 2025 - Still at the heart of the game! Racing and Nexans, Premium Partner of the club since 2021, extend their collaboration until 2028. Featured above the red and gold crest on the jerseys of the men's and women's professional teams, this key player in electrification, a leader in the design and manufacture of cable systems and services, reaffirms its support for the Sang et Or. SPORTFIVE, an international sports marketing agency, is delighted to have participated in the renewal of this partnership.

After strengthening their partnership in 2022 through significant brand visibility at the Bollaert-Delelis stadium on match days and on the club's digital communication channels, Racing and Nexans are pulling together!

With strong roots in the Hauts-de-France region, particularly in Lens since 1929 with the presence of France's last copper foundry, Nexans is committed to powering the future. The two regional icons share values of commitment, humility and team spirit. These values are embodied both by the Sang et Or on the field and by Nexans employees who work daily to promote the energy transition.

Nexans' renewed support for the club reaffirms this major player in electrification as one of the key partners of Racing Club de Lens.

  

Benjamin PARROT, CEO of Racing Club de Lens, said: "I am delighted that Nexans has extended its partnership with Racing for another three seasons. A flagship of local industry and a major international player, Nexans has been a true symbol of the mining region since it set up in Lens over a century ago. We are honored to continue wearing the Nexans logo on our jerseys and to associate the values that drive us every day, namely solidarity, humility, and pushing ourselves to excel. In industry as in football, these principles are essential to the performance and sustainability of institutions. This renewal is part of a meaningful ongoing collaboration, driven by the development of synergies with Racing Cœur de Lens around more sustainable approaches, but also by the deep attachment of many Nexans employees to Racing."

Maxime DEBAY, Director of the Nexans plant in Lens, adds: "It is a great pleasure to represent Nexans in the renewal of our partnership with Racing Club de Lens. With the Sang et Or, we share more than just a logo on a jersey; we share common values: team spirit, commitment, and performance. Nexans and RCL share a common territory and a wonderful story to continue."

Xavier ODDONE, Managing Director of SPORTFIVE: “We are delighted to have supported the renewal of this partnership between Racing Club de Lens and Nexans. This extension until 2028 demonstrates their shared commitment to supporting the club and its fans while affirming their regional roots.”

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  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

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