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Published on July 9th, 2026

Location: France

ÖKO EUROPE Becomes a Major Partner of OL LYONNES

Paris, (...) – OL LYONNES, supported by SPORTFIVE, an international sports marketing agency, is building a partnership with ÖKO EUROPE that combines sporting performance with environmental commitment.

Restoring Trust in Tap Water

Since 2018, ÖKO EUROPE has been distributing in Europe the filtration solutions of the American brand ÖKO. Convinced that water is our most essential nutrient, the company develops solutions designed to restore confidence in tap water after its journey through nearly 900,000 kilometers of pipelines in France, where it may come into contact with various contaminants. By filtering water as close as possible to the point of consumption, ÖKO also helps sustainably reduce the use of single-use plastic bottles.

Far more than a matter of convenience, water quality is a major public health and environmental responsibility issue. By placing innovation, performance, and CSR at the heart of its development, ÖKO EUROPE supports individuals, businesses, and athletes in adopting more responsible water consumption.

A Strong Partnership With OL LYONNES

Starting from the 2026–27 season, ÖKO EUROPE becomes a Major Partner of OL LYONNES. This collaboration, supported by SPORTFIVE, brings together two organizations that share the same standards of excellence, innovation, and commitment.

OL LYONNES, the most successful women’s club in Europe, has long embodied a model of excellence and ambition in women’s football. It is within this high-performance environment that ÖKO EUROPE naturally finds its place, with values of innovation and high standards that resonate with those of the club.

Beyond the presence of the ÖKO logo on French league match jerseys, the filtration solutions will support players on a daily basis during training sessions, team gatherings, travel, and both domestic and European competitions. This deep integration reflects the trust placed in the products, going far beyond simple brand visibility.

A Shared Ambition to Transform Water Consumption

This partnership reflects a shared ambition: to raise awareness of water quality issues, reduce the use of single-use plastics, and promote innovative solutions that combine health, performance, and environmental responsibility. This commitment will also take shape through the gradual deployment of ÖKO's various solutions across the club.

Jan Vansinte, President of ÖKO EUROPE: “We are particularly proud to join OL LYONNES as a Major Partner. Our ambition goes beyond developing filtration solutions: we aim to restore confidence in tap water while contributing to the long-term reduction of plastic waste. Seeing ÖKO solutions supporting some of the world’s top athletes on a daily basis is a tremendous recognition of our commitment.”

For Adeline HOUZET, Chief Revenue Officer at OL LYONNES : “We are delighted and proud to welcome ÖKO EUROPE as a Major Partner of OL LYONNES. This partnership reflects our desire to collaborate with innovative and committed companies that share our high standards of excellence and our values. We look forward to building together a meaningful partnership that supports both the performance of our players and more responsible water consumption.”

Xavier ODDONE, Managing director at SPORTFIVE : “Supporting ÖKO EUROPE and OL LYONNES in building this partnership is an excellent way to demonstrate how women’s sport is now attracting committed brands that see in a club like OL LYONNES not just a showcase, but a genuine values-driven project.”

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  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

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