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Published on February 20th, 2025

Location: Global

Italian Tennis Star Jasmine Paolini Joins Amazfit As Their New Athlete & Brand Ambassador

Warsaw - February 20, 2025 - SPORTFIVE is proud to have facilitated anohter athlete partnership for Amazfit, a leading global smart wearables brand owned by Zepp Health. This time a partnership with 2024 tennis sensation, Italian No. 1 and highest-ranked singles player in WTA history - Jasmine Paolini. World No. 4 Jasmine Paolini reached both singles and doubles finals at the 2024 French Open and was a singles finalist at 2024 Wimbledon. Additionally, Paolini is the reigning Olympic gold medalist in doubles and holds two WTA singles and six doubles titles to her name.

As part of the multi-year agreement and official smart wearable partnership, Paolini will represent Amazfit by wearing the Amazfit logo and smartwartch on court and the brand’s fitness wearables, including Helio Ring, to track sleep and athletic recovery.

“I’ve seen firsthand how tracking my performance and analyzing data during training is essential to competing at the highest level,” said Paolini. “As a tennis player, I’m constantly traveling, adjusting to new time zones, and pushing my body through intense matches and training sessions. With Amazfit’s smart wearables, I can monitor my recovery, sleep quality, and overall fitness in real time, ensuring I adapt quickly and stay at my best, no matter where I am. I’m thrilled to join the Amazfit family and take my game to the next level.”

With Amazfit’s advanced tracking technology, Paolini will gain deep insights into her training, health, and recovery—both on and off the court. By leveraging Amazfit’s smart wearables, she will be able to monitor key performance metrics, including heart health, sleep quality and exertion load, enabling her to optimize her preparation, recovery, and overall well-being.

Wayne Huang, Founder & CEO of Zepp Health, emphasized the importance of Paolini’s signing and the brand’s commitment to elite performance: “Jasmine Paolini’s incredible achievements and dedication to personal health and wellness make her a perfect fit for Amazfit. Our expanding roster of world-class athletes reflects our mission to empower individuals with cutting-edge technology that enhances their overall health and performance. With Jasmine onboard, we continue to demonstrate our dedication to providing innovative wearables that support holistic well-being across Performance, Sleep, Mindfulness, and Nutrition.”

With Jasmine onboard, we continue to demonstrate our dedication to providing innovative wearables that support holistic well-being across Performance, Sleep, Mindfulness, and Nutrition.


Wayne Huang, Founder & CEO of Zepp Health

Paolini’s signing strengthens Amazfit’s growing roster of elite athletes, joining fellow Italian and European champion distance runner Yeman Crippa, Olympic gold medalist sprinter Gabby Thomas - the most decorated U.S. track and field athlete at the Paris Games, German marathon runner Hendrik Pfeiffer, HYROX World Champions Meg Jacoby and Hunter McIntyre, Olympic triathlete Morgan Pearson and Spanish Padel star Bea González.

"This partnership brings together a sensational tennis player Jasmine Paolini and Amazfit, a truly dynamic and forward-looking brand. At SPORTFIVE, we are passionate about delivering meaningful collaborations, and this partnership is a perfect example of how we connect world-class athletes with brands that share their vision. Jasmine Paolini has exemplified what relentless determination can deliver – Olympic gold medal, breaking records, and proving that no goal is beyond reach. Now, with the support of Amazfit’s smart wearables and smart usage of data, she will be able to further elevate her game and maintaining peak condition wherever she competes. We look forward to seeing this partnership thrive and we are excited to continue supporting Amazfit in building the best team of athletes in the future.” said Tomasz Rożenek - Managing Director, SPORTFIVE Poland.

Amazfit is committed to creating products that empower holistic health and well-being, and that healthy living requires balance across four key pillars of wellness: physical fitness, sleep, mindfulness and nutrition. Amazfit’s diverse product portfolio includes Active, Cheetah and T-Rex series performance smartwatches, Helio smart ring and the Zepp App, all designed to help athletes and health enthusiasts track and enhance their holistic health. The Zepp App’s latest Food Log feature, currently available in United States and scheduled to role out in other markets later this year, offers athletes like Paolini an unparalleled ability to bridge the gap between nutrition and fitness, ensuring peak performance and optimal recovery. Whether monitoring heart rate, tracking sleep cycles, or logging meals, Amazfit provides the insights needed to maintain a well-rounded approach to health and performance.

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    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

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