Published on December 11th, 2024
Location: Global
INTERSPORT Named Official Partner of the IHF Men’s World Championship 2025
Hamburg, December 12, 2024 - INTERSPORT, a global leader in sporting goods retail, is proud to announce its role as the Official Partner of the IHF Men’s World Championship 2025, taking place from January 14th to February 2nd, 2025 in Croatia, Denmark and Norway. This partnership, facilitated by SPORTFIVE - the exclusive marketer of global media and marketing rights for all IHF World Championships through 2031 - reaffirms INTERSPORT’s longstanding commitment to Handball, which it previously supported as an Official Partner.
As part of the partnership, INTERSPORT will be present within the matchday experience at all 65 Handball games across five venues, from LED Perimeter Boards to floor branding and press conference backdrops.
This partnership reaffirms INTERSPORT’s longstanding commitment to Handball, which it previously supported as an Official Partner. It also underlines INTERSPORT’s rich history of being present at the world’s major sporting events, stretching right back to its status as the Olympic Games Official Sports Retailer in Munich (1972), Innsbruck (1976) and Moscow (1980).
Elevating INTERSPORT’s hyper-local network
Aligning with INTERSPORT’s ambition to bring sporting communities together and to remain at the heart of sport, the collaboration will bring the brand even closer to its European consumers, with the majority of the 32 competing countries coming from local INTERSPORT markets. It therefore represents a strategic move to elevate INTERSPORT’s vast hyper-local network of stores and motivate consumers to benefit from the expert advice, equipment and community connections found within the brand’s in-store experience.
Connecting with multiple audiences
Furthermore, the support of the IHF Men’s World Championship 2025 is part of INTERSPORT’s ongoing strategy – as a leading multi-sports and multi-category retailer - to connect with a range of consumers through different physical and digital experiences, across various sports. It follows the brand’s recent partnership with the world’s most popular football game EA SPORTS FC™ 25, which has enabled INTERSPORT to enhance engagement with a digitally native audience.
“INTERSPORT is incredibly proud to be the Official Partner of the IHF Men’s World Championship 2025, and to play our part in bringing Europe’s passionate Handball community together,” stated Andy Hogg, INTERSPORT International General Manager, Brand and Marketing. “We pride ourselves on being a global brand with a genuine local impact, meaning it is especially important to be supporting an event in which so many of our local INTERSPORT markets are competing.”
"The IHF is pleased to acknowledge the partnership signed with Intersport, a key player in sporting goods retail. Once again, the interest provided in handball by such important and reputable companies throughout the world is raising the bar and helping the sport become even more popular. Events like the IHF Men’s World Championship continue to attract more and more interest and are recognised as valuable ones for our partners and we look forward to a fruitful partnership with Intersport,” said Dr Hassan Moustafa, the President of the IHF.
Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE, added: “We are delighted to welcome Intersport as an official partner of the 29th IHF Men’s World Championship. With an LED presence and prominent on-court branding, Intersport will play a central role in the match day experience at all 65 games across five venues. This partnership underlines Intersport’s long-standing commitment to handball.“
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About INTERSPORT
Founded in 1968, with a turnover of €13.7 billion in 2023 and over 5,380 specialist stores across 42 countries, the INTERSPORT Group is among the world’s leading sporting goods retailers. Strong global partnerships with renowned sports brands, paired with a locally driven and community-connected retail network, ensure that INTERSPORT consistently delivers the best of sport to everyone.
As a multi-category and multi-brand specialist, INTERSPORT is committed to connecting everyone to the benefits of sport, health, and well-being, ensuring that everyone can enjoy and benefit from the joys of sport. INTERSPORT helps consumers find the support they need, whether it be equipment, expert advice, or connections to their local sporting community
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About IHF
Established in 1946, the International Handball Federation (IHF) is the governing body of global handball and its disciplines. Representing 209 Member Federations, the IHF is the organiser of all indoor, beach and wheelchair handball World Championships.
With the aim to continuously develop and grow the Olympic sport of handball and its disciplines all over the world, the IHF has initiated several global projects that focus on cooperation and education to raise the global level of the sport.
Promoting the Olympic values, the IHF seeks to unite the handball community as we all work towards one common goal: a peaceful and better world through sport.
Press contacts
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Mara Kottke
Manager Marketing Communications
mara.kottke@sportfive.com
