Published on April 8th, 2025
Location: Global
Hero MotoCorp Signs Akshay Bhatia & Sahith Theegala As Brand Ambassadors
Augusta, GA (USA), April 8 2025 - SPORTFIVE is proud to announce the successful facilitation of a major global ambassador partnership between Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters and professional golfers Akshay Bhatia and Sahith Theegala. The new ambassadors, represented by SPORTFIVE and Players Group Management respectively, underscore Hero MotoCorp's commitment to promoting world class athletes and excellence across diverse sporting arenas.
This three-year partnership examples SPORTFIVE’s ongoing commitment to connecting world-class brands with elite athletes to drive impactful global marketing strategies. The collaboration will officially debut at the 2025 Masters Tournament in Augusta, Georgia, where both Bhatia and Theegala will proudly wear the Hero MotoCorp logo on the sport’s biggest stage.
Akshay Bhatia: Embodying Hero MotoCorp's Values
Akshay Bhatia, a young and promising professional on the PGA Tour, exemplifies the value of progress through his unwavering dedication, exceptional skill, and commitment to continuous improvement in the sport.
Sahith Theegala: Embodying the Spirit of Determination
Sahith Theegala's dynamic playing style and impressive PGA Tour performances have established him as a rising star in golf. His journey from a promising amateur to a professional golfer exemplifies Hero MotoCorp's values of overcoming challenges and striving for excellence.
"We are delighted to welcome Akshay and Sahith to the Hero MotoCorp family. Their passion, dedication, and achievements in golf reflect the values we uphold. This collaboration is a testament to our ongoing efforts to support and celebrate sporting talent globally, said Dr. Pawan Munjal - Executive Chairman, Hero MotoCorp.
"Hero MotoCorp is recognized globally as an innovative, tech-focused, and sports-oriented brand. As the company expands its brand attributes, it continues to engage with global youth icons who inspire a new generation of young achievers. Akshay and Sahith will build on the company's longstanding association with sports, particularly golf. We wish them success in the future.”
We are thrilled to bring together Hero MotoCorp with Akshay Bhatia and Sahith Theegala, two of the most exciting talents in global golf. This partnership is a testament to the power of SPORTFIVE’s international sales network and our ability to create meaningful, strategic connections between premium brands and world-class athletes.
Steve Loy - President of Global Golf, SPORTFIVE
Speaking on the partnership, Akshay Bhatia said: “Partnering with a global brand like HERO is truly a dream come true, especially given my ambition to compete and share my passion for golf around the world for many years ahead. India, and specifically the Hero Indian Open, holds special significance as an integral part of my family’s heritage”
Sahith Theegala added: “I am honored to have been selected by Hero MotoCorp to represent them worldwide. Akshay and I are very good friends, and we are excited to be working with Hero to increase their visibility through all of our appearances. Like Hero, we are both committed to encouraging the success of young athletes from around the world in their sports and personal endeavors.”
“We are thrilled to bring together Hero MotoCorp with Akshay Bhatia and Sahith Theegala, two of the most exciting talents in global golf. This partnership is a testament to the power of SPORTFIVE’s international sales network and our ability to create meaningful, strategic connections between premium brands and world-class athletes. We look forward to seeing this collaboration come to life on golf’s biggest stages.” said Steve Loy, President of Global Golf, SPORTFIVE.
The two up and coming golfers join the Hero family of illustrious sports icons, including golf legend Tiger Woods.
Hero MotoCorp is one of the largest corporate promoters of multiple sporting disciplines, including Cricket, Golf, Football, Field Hockey and Motorsports in India and across the world. The Company has regularly promoted sports persons from various disciplines of sports, including cricket, football and golf.
Hero MotoCorp is a major supporter of diverse sports, including cricket, golf, football, field hockey, and motorsports, both in India and globally. The company regularly promotes athletes from various sports and the two newest golfers to join the Hero family are now part of a distinguished group of athletes.
For more information on Hero MotoCorp:
Press Contact:
[email protected]
For more information about Akshay Bhatia:
Press Contact:
[email protected]
[email protected]
For more information about Sahith Theegala:
Press Contact:
[email protected]
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About Hero MotoCorp
The New Delhi (India) headquartered Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters, in terms of unit volumes sold by a single company in a year - the coveted position it has held for the past 24 consecutive years. The Company has sold over 120 million motorcycles and scooters in cumulative sales since its inception. Hero MotoCorp currently sells its products in 48 countries across Asia, Africa, and Latin America. Hero MotoCorp has eight state-of-the-art manufacturing facilities, including six in India, and one each in Colombia and Bangladesh. Hero MotoCorp has two worldclass, state-of-the-art R&D facilities - the Centre for Innovation and Technology (CIT) in India and Tech Centre Germany (TCG) near Munich. Hero MotoCorp is one of the largest corporate promoters of multiple sports, including, Golf, Football, Field Hockey, Cricket and Motorsports. Golf icon Tiger Woods is Hero’s Global Corporate Partner.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
