Published on December 17th, 2025
Location: Global
Federation of International Bandy Appoints SPORTFIVE as Exclusive Global Media Rights Partner
Karstad, 17 December 2025 – The Federation of International Bandy (FIB) has appointed global sports marketing agency SPORTFIVE as its exclusive worldwide media rights partner for the 2026 FIB World Championships A Group.
The partnership represents a significant milestone in the continued international growth of bandy, with SPORTFIVE tasked with leading the global distribution of broadcast and digital media rights for the tournament, which will take place in Pori, Finland.
Leveraging SPORTFIVE’s extensive international network and expertise across media rights, digital distribution and commercial development, the collaboration aims to expand the reach of the FIB World Championships, engage new audiences and unlock enhanced value for media and commercial partners worldwide.
Attila Adamfi, General Secretary of the Federation of International Bandy, said:
“Partnering with SPORTFIVE as our exclusive global media rights agency is a major milestone for FIB. With SPORTFIVE’s experience and global reach, we are confident this collaboration will significantly increase the visibility of our sport, bringing bandy to millions of fans worldwide and elevating its position on the global sporting stage.”
Tigran Sirunyan, Executive Vice President Media at SPORTFIVE, added: “We are delighted to partner with the FIB for these pinnacle bandy events and are looking forward to delivering an outstanding experience for fans around the world.”
The 2026 FIB World Championships, featuring both men’s and women’s competitions, will be held in Pori, Finland from 12 to 18 January 2026. The tournament will bring together leading national teams including Finland, Hungary, the Netherlands, Norway, Sweden and the USA, showcasing the speed, skill and excitement of bandy on an international stage.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About the Federation of International Bandy (FIB)
The Federation of International Bandy is the international governing body for bandy and is recognised by the International Olympic Committee. Founded in 1955, FIB is responsible for the global development of the sport, the organisation of international competitions and the establishment of the rules of the game.
More information: worldbandy.com
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
