Published on June 29th, 2026
Location: Singapore
Daikin Named Official Partner of ASEAN United FC Events
Bangkok, June 28 2026 - The ASEAN Football Federation (AFF) have today announced Daikin as an Official Partner of its four premier competitions – the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women's MSIG Cup™ and ASEAN U-23 Championship™, collectively branded as ASEAN United FC. The partnership was concluded by SPORTFIVE, the AFF's exclusive commercial partner.
Founded in Osaka, Japan, in 1924, Daikin, a global pioneer in heating, ventilation, air conditioning and refrigeration (HVAC) solutions renowned for its innovations in climate technology is the world's leading air conditioning manufacturers by revenues. Through a corporate slogan of "Perfecting the Air", Daikin is committed to creating comfortable and sustainable environments that enhance lives while contributing to communities around the world. The company has a strong presence across ASEAN and Oceania, including in major markets Indonesia, Malaysia, the Philippines, Singapore, Thailand. Vietnam, Cambodia and Australia.
As an Official Partner of the ASEAN United FC competitions, Daikin aims to raise its presence and affinity among consumers and communities across the region through the unifying power of football. Led by Daikin Industries (Thailand) Ltd., the partnership draws on the strength of Daikin's regional network to create value beyond borders, while investing in players, fans, and the long-term development of football.
Mr. Tsutomu Kurihara, President, Daikin said: "This partnership marks an important step for Daikin in ASEAN and Oceania. Football unites passion, energy, and human connection, and it is deeply woven into the lifestyle of the next generation, people whose everyday comfort and well-being we aim to support through better air.”
We’re delighted to welcome Daikin, a dominant ASEAN brand and household name, as an Official Partner of the region’s four leading football competitions that offer Daikin unprecedented access to one of the world’s largest consumer markets to strengthen their dominance even further.
Seamus O'Brien, President and Chairman of the Board, SPORTFIVE Asia
Major General Khiev Sameth, President, ASEAN Football Federation, said: "Daikin is one of the world's most respected brands, recognised for its commitment to innovation, excellence and improving lives. We are honoured to welcome Daikin to the ASEAN football family as an Official Partner of ASEAN United FC events.
Daikin's dedication to connecting and enriching communities across Southeast Asia aligns closely with the AFF's vision of advancing football development, strengthening our competitions and creating a positive impact throughout the region. Together, we look forward to bringing the passion and unifying power of football closer to millions of fans across ASEAN."
Learn more about the ASEAN United FC competitions at https://aseanutdfc.com/ and follow @aseanutdfc on Instagram, Facebook, TikTok, YouTube and X.
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
-
About the ASEAN Football Federation (AFF)
Headquartered in Kuala Lumpur, Malaysia, the AFF is the sub-regional governing body of football in the ASEAN region, and part of the Asian Football Confederation (AFC) and FIFA. Founded in 1984, the AFF has 12 Member Associations – Australia, Brunei DS, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste and Vietnam. The organisation administers football in Southeast Asia and manages its regional competitions which include the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women’s MSIG Cup™ and ASEAN U-23 Championship among others.
-
About Daikin Global - Daikin Industries LTD.
Founded in 1924 in Osaka, Japan, Daikin Industries, Ltd. is a global leader in HVAC&R (heating, ventilation, air conditioning, and refrigeration) solutions. With more than 130 production sites worldwide and operations in over 170 countries and regions, Daikin provides a broad portfolio of HVAC&R systems, controls, and integrated solutions for residential, commercial, and industrial applications. As global demand for sustainable cooling and heating continues to increase, Daikin remains committed to reducing environmental impact while delivering safe, reliable, comfortable, and healthy air environments.
The company continues to advance high-efficiency technologies and deepen collaboration with partners and communities to create greater environmental and social value. Guided by its aspiration of “Perfecting the Air,” Daikin offers products, services, and solutions that meet the diverse needs and expectations of customers around the world. For more information, visit www.daikin.com.
Press contacts
-
Shyamala Velappan
SVP, Corporate Communications & Planning, APAC
Shyamala.velappan@sportfive.com +65 8855 1264
