Published on July 8th, 2026
Location: Singapore
AFF and SPORTFIVE Renew Exclusive Broadcast Partnership with Mediacorp
Singapore, July 8 2026 - Following a renewal concluded by the ASEAN Football Federation’s (AFF) exclusive commercial partner SPORTFIVE, Singapore’s national media network Mediacorp will remain the country’s exclusive Official Broadcast Partner of the ASEAN Hyundai Cup™ 2026, the ASEAN Club Championship Shopee Cup™, the ASEAN U-23 Championship™ 2027 and the ASEAN Women’s MSIG Cup™ 2027.
With the extension, domestic fans will continue to enjoy uninterrupted access to Southeast Asia’s four biggest football competitions, collectively branded as ASEAN United FC, on its digital platform mewatch. Coverage this year includes the upcoming ASEAN Hyundai Cup™ 2026, regarded as the jewel in the crown of ASEAN football, and selected matches from the third season of the ASEAN Shopee Cup™, the premier club competition that is among the region’s ratings drivers.
Major General Khiev Sameth, President, ASEAN Football Federation, said: "The ASEAN Football Federation is proud to build on its longstanding partnership with Mediacorp, whose unwavering commitment has played an important role in bringing the excitement, passion and inspiring stories of ASEAN football to audiences across Singapore.
“As we prepare for another exciting year featuring the ASEAN Hyundai Cup™, ASEAN Shopee Cup™, ASEAN U-23 Championship™ and ASEAN MSIG Cup™, we look forward to working closely with Mediacorp to broaden the reach of our competitions, strengthen fan engagement, inspire the next generation of players and supporters, and showcase the very best of ASEAN football. Together, we will continue to celebrate the beautiful game while strengthening the bonds of friendship and unity that define our ASEAN family."
Seamus O'Brien, President and Chairman of the Board, SPORTFIVE Asia, said: “We are delighted to continue our decades-long partnership with Mediacorp. With their dominant domestic market reach and audience share, every Singaporean football fan will be able to continue watching and following their national team’s and clubs’ participation in the ASEAN United FC events through live match broadcasts complemented with premium programming and exclusive content across Mediacorp’s linear and digital platforms.”
Lee Hung Sheng, Head, Audience and Partnerships, Mediacorp said: “We are pleased to continue our coverage partnership with the ASEAN Football Federation and SPORTFIVE to bring ASEAN United FC events to local audiences. From the journeys of Singapore national teams across top ASEAN championships to our football clubs’ pursuit of regional success, we look forward to giving fans a front-row seat to every match and milestone.”
Learn more about the ASEAN United FC competitions at https://aseanutdfc.com/ and follow @aseanutdfc on Instagram, Facebook, TikTok, YouTube and X.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About the ASEAN Football Federation (AFF)
Headquartered in Kuala Lumpur, Malaysia, the AFF is the sub-regional governing body of football in the ASEAN region, and part of the Asian Football Confederation (AFC) and FIFA. Founded in 1984, the AFF has 12 Member Associations – Australia, Brunei DS, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste and Vietnam. The organisation administers football in Southeast Asia and manages its regional competitions which include the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women’s MSIG Cup™ and ASEAN U-23 Championship™ among others.
Press contacts
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Shyamala Velappan
SVP, Corporate Communications & Planning, APAC
Shyamala.velappan@sportfive.com +65 8855 1264
