Distributing Netball to the World

Explore how SPORTFIVE work with World Netball to distribute Netball to the world

Working with World Netball as their primary media distributor, SPORTFIVE are responsible for the management, marketing and distribution of World Netball’s media content. By developing a core media strategy, inline with World Netball’s vision, SPORTFIVE manages all global media distribution for the 2023 Netball World Cup.


Netball is one of the world's most thrilling sports. There are over 20 million people playing Netball in 117 countries, across five regions: Africa, Asia, Americas, Europe and Oceania.

SPORTFIVE were tasked to develop a media distribution strategy which helps grow the sport of Netball, across the world.

As well as helping the sport progress, SPORTFIVE were also set the target of increasing the global exposure of the Netball World Cup in developing and growth markets. 


SPORTFIVE have implemented a multi-layered strategy, which targets core markets with a strong existing Netball audience, such as Australia, New Zealand and the UK, as well as identifying and reaching key growth markets, such as the Caribbean. 

Through targeting key growth markets, we increase global exposure of the sport by consultive innovative solutions which embrace a digital audience through a focus on visibility and news within Netball.

Our dedicated Media team, work with World Netball to develop a media distribution strategy with the aim of increasing the overall exposure of the sport, whilst also increasing World Netball’s value on a global scale. 

Reaching New Heights


Over 20 million people play netball in over 117 countries


The 2019 Netball World Cup reached over 46 million households across Aus, Eng, NZ, SA


National Netball Associations are affiliated to World Netball

“SPORTFIVE has been vital in ensuring that the 2023 Netball World Cup is disseminated to markets across the globe allowing more people to watch the games and subsequently increase World Netball's reach and impact.”

Clare Briegal, CEO, World Netball

The 2019 Netball World Cup: The most watched... so far

“The journey of Netball is a really exciting one and World Netball’s position as champions of female participation and drivers of innovation and growth through new formats such as Fast5, is one we are proud to be a part of.”

Malcolm Thorpe, Managing Director South East Asia, SPORTFIVE

The 2019 Netball World Cup

“The team at SPORTFIVE provides round-the-clock support, and truly takes the time to understand our goals and ambitions as a business.”

Clare Briegal, CEO, World Netball

Beyond the Match
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