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VIP Tickets, Business Seats, Boxes: The hype about hospitality is real
Hospitality is continuing to gain ground in the world of sport and entertainment. From VIP tickets and business seats to exclusive boxes, stadiums and event organisers are offering more and more opportunities to provide their guests with a holistic and first-class experience. But what makes hospitality so special and is the hype justified?
Mara Kottke
Published on April 8th, 2024
In this Insight:
What is hospitality?
Before we go into detail, let's first clarify what hospitality actually is. Essentially, it is a concept that combines sports or other events, excellent catering and exclusive environments such as lounges, to offer guests an unforgettable experience. In contrast to tickets for the public areas, hospitality offers an extended portfolio of amenities and luxury.
Why is hospitality so popular?
The demand for VIP tickets is high with more and more people choosing to explore hospitality tickets as general admission tickets become increasingly harder to buy. But aside from hospitality tickets' accessibility, what benefits do they offer?
The main selling point is the holistic experience for fans and guests. It's not just about watching the game or the concert, it's about the accompanying experience. Starting with first-class food and a large selection of drinks, the culinary experience that accompanies the hospitality experience elevates a sporting spectacle to a memorable occasion.
The comfort which comes with Hospitality is another key aspect to why people are choosing to buy VIP tickets. Through comfortable seating and first-class service, as well as premium parking, ensure that guests' event experience is seamless from pre-event to post-event.
The exclusivity of the hospitality offers is another reason for their special appeal. Luxurious lounge areas with a stylish design create an atmosphere that gives guests a feeling of elegance and luxury. In addition, separate, private areas offer visitors the opportunity to withdraw and engage in personal conversations without being disturbed by the crowd. One of the many reasons why companies, as well as private individuals, are also choosing to explore hospitality packages.
But the special thing about VIP tickets is not just the catering and the comfortable seats. The event experience is also made more pleasant and exclusive outside the stadium: a separate entrance allows convenient access without waiting times, and VIP car parks in the immediate proximity of the arena reduces stress and the lengthy search for a parking space. Meet & greets with sports stars or celebrities offer guests the opportunity to meet their idols up close, while exclusive souvenirs or limited-edition fan merchandise provide the perfect memento of the event.
Sport and entertainment still the most crucial for customers
Despite the many amenities that hospitality offers, it should not be forgotten that the (sports) event is still the most important part of the overall experience. Events such as a Formula 1 race or the European Football Championship offer a unique atmosphere and excitement that is further enhanced by the benefits of hospitality.
The hype surrounding VIP tickets, business seats, and boxes is more than justified. The combination of first-class entertainment, excellent catering and an exclusive atmosphere during a football match or concert makes these options a must for anyone who wants to get the most out of their event experience!
