Five reasons why VIP tickets boost your business
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"Do you remember when we watched the golden goal to reach the final together?" Years later, sports fans still reminisce about special stadium events. An emotional experience that connects - with friends, but also with business customers and colleagues. Because what works in the standing area also works in the VIP area of the stadium. With VIP tickets, business seats or an invitation to the box, you can decisively boost your hospitality marketing and thus your company's success.
In this Insight:
More than VIP tickets: Hospitality marketing as a success factor for your business
Would you rather have a 1.5-hour meeting or a 90-minute football match in the stadium? This should be an easy decision to make for many people. And if you can enjoy the latter with your business partner in the exclusive environment of business seats and boxes in the hospitality area, you have done a lot for your interpersonal relationship, which is also so important in business.
But sporting events can be a valuable opportunity, not only for maintaining business contacts among colleagues or business customers, which goes far beyond the effect of a joint lunch in the middle of a stressful working day or a meeting in a grey conference room. The strategic use of VIP tickets at sporting events and visiting the stadium together can be an important element for the company's success. Which five communication goals can be achieved with the use of hospitality marketing?
Hospitality works
Whether it's to maintain customer relationships, establish new business contacts, promote image and sales, or motivate employees, hospitality at sporting events not only creates a positive environment for interpersonal relationships, but also contributes to business success.
In a SPORTFIVE survey, 73 percent of hosts said invitations to hospitality areas of sporting events were helpful in developing new business relationships.
What hospitality marketing can do for your company's success
1. Customer care
In stressful business routine, it is difficult to maintain customer contact beyond day-to-day business. Which topics are on the customer's mind? How can collaboration be improved? Direct contact in a relaxed setting is crucial for promoting customer relationships and identifying acquisition opportunities, An evening together in the business box creates the necessary trust to be perceived as a sympathetic business partner on an equal footing.
2. New business contacts
Celebrating the winning goal together in the 90th minute and getting to know your customer really well in an emotional atmosphere – a relaxed acquisition compared to a long day at the trade fair with many appointments, which ultimately brings many business cards, but rarely high-quality contacts. The VIP area at sporting events is ideal for networking and expanding your own personal coverage.
3. Image promotion
Do you want to improve your company's image? In the B2B sector, hospitality marketing is one of the most effective ways: Often it is a matter of convincing important people about yourself, because they influence many others in the industry and so your company image improves with important decision-makers. But even in the B2C sector, hospitality marketing with influencers can be an exciting tool to generate wide coverage at low cost.
4. Sales promotion
Are you in negotiations with a potential customer and just can't get the decisive step forward? It might be that evening at an exciting sporting event and the conversations afterwards that manage to give the necessary trust and security so that the customer opts for you and your product in the end.
5. Incentives and employee motivation
An invitation to a top football match, a handball match or a concert can have a positive influence on the working atmosphere. Joint event visits ensure that employees feel valued and get to know each other better.
Hospitality marketing is also an effective incentive for excellent performance and business deals. This is a much more effective way to retain top performers than just through monetary bonuses.
