A Closer Look at The Hospitality Experiences at The FIFA Club World Cup 2025™
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Official Hospitality at the FIFA Club World Cup 2025™ is available in several product tiers, ranging from social and casual match-day Hospitality, to refined, elegant and once-in-a-lifetime experiences.
Below, we’ve broken down each of the seven Official hospitality products available to fans.
In this Insight:
The Missing Piece - The FIFA World Cup™
Football has long been dubbed as The World’s Game, a sport that is played, followed and talked about in almost every corner of the globe.
No other sport matches football for its scale and sheer audience numbers, with the the game's crown jewel, The FIFA World Cup™, attracting billions of fans for both the men’s and women’s editions every four years.
With the sport seeing success on such a large scale, it has left football’s governing bodies asking themselves a luxury question: how do you improve what is already the most popular sport in the world?
What they found was the need for a truly global club competition. A tournament that echoed the sentiments and prestige of the FIFA World Cup™, a national team competition, but at club level.
This summer’s FIFA Club World Cup 2025™, with 32 teams from six different continents competing for one truly global title, will provide exactly this and mark a new dawn for club football. In this article, we take a closer look at the most exclusive way to experience football’s newest and most global club competition, Official Hospitality.
Official Hospitality at a glance
Official Hospitality at the FIFA Club World Cup 2025™ is available in several product tiers, ranging from social and casual match-day hospitality, to refined, elegant and once-in-a-lifetime experiences.
These products can be purchased either as a single match package or as part of a series, where fans can choose between experiencing every match played in the stadium of their choice with the ‘Venue Series’ or secure their place for the tournament’s biggest games, with the ‘Final Round Series’ providing access to both Semi-finals and the Final.
Below, we’ve broken down each of the seven Official Hospitality products available to fans.
Flagship Lounge
The Flagship Lounge is the apex Official Hospitality venue for the FIFA Club World Cup 2025™, offering the most luxurious shared commercial hospitality space available.
Fans lucky enough to get tickets won’t just be experiencing unmatched views of the world’s best teams on the pitch, the Flagship Lounge will also provide them with unrivaled service and a curated culinary dining experience.
Best-positioned shared lounge in the lower bowl with enviable views of the pitch, distinguished hospitality service, reserved tables and a dedicated welcome area
Six-course gastronomic showcase menu, featuring à la carte options, signature dishes and live chef stations
Selection of welcome drinks available, artisanal coffees, mixologists, Champagne, exclusive wines, premium spirits, beers and soft drinks*
Full service (before, during half-time and after matches) Guest appearances, live music and in-lounge entertainment
Preferential parking (available on request) and exceptional commemorative gift
Only available at MetLife Stadium (New York New Jersey), Semi-final & Final and hosted in the MetLife50 Club
Private Suite
Whether fans are wanting to entertain clients or distinguished guests, the Private Suite is the most personal and private Hospitality experience at the FIFA Club World Cup 2025™.
The Private Suite is available at all stadiums and provides fans with an exclusive luxury suite with a sophisticated all-inclusive food and beverage offering.
Exclusive use of luxury suite and a Private Suite customers welcome area
Direct access to stadium seats located in front of the suite
Exclusive dining experience, including a curated five-course menu and an extensive selection of complementary dishes
Selection of welcome drinks available, select wines, premium spirits, beers and soft drinks*
Extended service (before, during and after matches)
Parking subject to availability
Exclusive commemorative gift
VIP Lounge
A new product offering for the FIFA Club World Cup 2025™, the VIP Lounge, as part of the FIFA VIP Experience provides fans with access to a prime location in-stadium lounge with a sophisticated all inclusive food and beverage offering and exceptional service.
The VIP Lounge is the ideal spot for you to relax and socialise with other members of the FIFA family. It’s a great opportunity to connect, unwind, and enjoy some of the best Hospitality on offer.
A sophisticated lounge in prime location offering stylish shared hospitality with FIFA’s VIPs
Premium seat offering superior comfort and excellent views
Culinary experience will include a trendy four-course menu, chef-curated specialties and a range of international dishes
A premium selection of alcoholic and non-alcoholic beverages*
Service before, during half-time and after the match
Select commemorative gift
Available at select stadiums for select matches. Should the VIP Lounge product not be available, customers are welcomed to purchase other available Official Hospitality offerings.
Premier Lounge
This refined social lounge offers a premier tournament experience and venue to celebrate club football’s greatest stars and history-making competition, the FIFA Club World Cup 2025™.
Available at all stadiums (except Audi Field), the Premier Lounge provides fans with premium seats and access to a quality four-course culinary experience with star service.
A sophisticated lounge offering stylish shared hospitality in the stadium
Premium seat offering superior comfort and excellent views
Culinary experience will include a trendy four-course menu, chef-curated specialties and a range of international dishes
A selection of spirits, wines, beers and soft drinks*
Service before, during half-time (subject to lounge accessibility) and after the match Select commemorative gift
Club Plus
Club Plus offers fans the best of both worlds as they can be at the heart of the game and feel the pulse of the stadium, whilst also enjoying great views and experiencing Official Hospitality with local cuisine.
The ideal experience for fans wanting to make their FIFA Club World Cup 2025™ that extra bit special.
Shared hospitality within the stadium. Welcome desk
Stadium seating in a preferred location with fantastic views of the pitch
Deli-style menu including hot dishes, salads and famous local eats
Wine, beer and soft drinks
Before the match, during half-time (subject to lounge accessibility) and after the match
Commemorative gift
Club Seat
Club Seat is for the fans wanting to lock in their place at this summer’s biggest tournament whilst also having access to a more exclusive experience to what general admission can offer.
With great views of the action and direct access to the hospitality lounge, the Club Seat product provides fans with an elevated match-day experience.
Climate-controlled indoor stadium lounge with dedicated amenities and welcome desk
Club Seat in a preferred location with fantastic views of the pitch and direct access to lounges
Use your hospitality vouchers** in-stadium for a variety of upscale food and beverage options including beer, wine and soft drinks*
Premium concessions available throughout the match
Commemorative gift
Available at all stadiums except Audi Field (Washington DC), GEODIS Park (Nashville), Rose Bowl (Los Angeles) and Inter&Co (Orlando)
* Beverage service in all venues and across all products will be subject to local alcohol laws and any decisions taken by FIFA and/or Stadium authorities regarding service of alcohol on Match Days.
** Hospitality food and beverage vouchers will be made available to all customers who have paid in full. Further information on voucher distribution will be made available closer to the tournament.
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OFFICIAL SALES AGENT
SPORTFIVE is appointed as non-exclusive Sales Agent of BEYOND Hospitality in Germany, Austria, France, Italy, Netherlands, Poland and Hungary for the sale of the FIFA Club World Cup 2025™ Official Hospitality Programme.
© Image rights: BEYOND Hospitality AG. All images used are subject to copyright and may not be used without explicit permission.
FAQs
A Hospitality/VIP invitation is more than just a ticket: it’s your access to an exclusive fan club and business network. From employee incentivisation to maintaining or forming business relationships, Hospitality is diverse and effective. 72% of VIP guests generate business through the networks in the Hospitality areas. Take advantage of this unique platform by diving into the fervour surrounding the sport and give your customers, business partners and employees an experience they won’t forget.
Business seats combine the exclusive seating in the Hospitality area with the exclusive seating in the stadium’s main stand. You have your seat inside and outside, as well as access to all of the amenities about two hours before and after the match. This includes high-end catering, B2B networking opportunities and, on request, your own table and parking space. You will also be in close proximity to the players and club officials.
VIP hospitality refers to a premium service and experience offered to individuals attending events, typically in sports, entertainment, or special occasions. VIP hospitality packages provide exclusive amenities, comfort, and access, elevating the overall event experience for high-profile guests. Key features of VIP hospitality may include:
Premium Seating: Access to the best seats in the venue, often offering an unobstructed view of the event.
Luxury Suites: Private suites or lounges equipped with comfortable seating, catering services, and personalised attention.
Gourmet Catering: High-quality food and beverage options, ranging from gourmet meals to exclusive bars and refreshments.
Exclusive Access: Opportunities for meet-and-greets with performers, athletes, or celebrities, adding a personalised touch to the experience.
Amenities and Perks: VIP guests may receive special gifts, event merchandise, or exclusive event memorabilia.
VIP hospitality is designed to cater to the discerning tastes of high-profile individuals, corporate clients, or those seeking an enhanced and exclusive event atmosphere.
To purchase hospitality tickets, one common approach is to use exclusive agencies or authorised providers associated with the event or venue. These agencies specialise in offering premium hospitality experiences, including VIP tickets, luxury suites, and special access packages. Here's a general process:
Identify Exclusive Agencies: Research and identify agencies authorised to sell hospitality tickets for the specific event or venue you're interested in. These agencies, such as SPORTFIVE, often have official partnerships with organisers.
Visit Official Event Websites: Check the official website of the event or venue for information on authorised hospitality providers. Many events provide links or details about official hospitality packages.
Contact Authorised Sellers: Reach out to authorised hospitality sellers directly through their websites or contact information. Inquire about available packages, pricing, and any exclusive perks.
Purchase Through Reputable Channels: Ensure you purchase tickets through reputable and authorised channels to avoid scams or counterfeit tickets. Exclusive agencies provide a secure and official means of acquiring premium hospitality tickets, enhancing the overall event experience.
SPORTFIVE is a global sports marketing agency that specialises in sports rights, marketing, and entertainment. We work with sports organisations, clubs, and brands to create and optimise commercial opportunities in the sports industry. SPORTFIVE is involved in various aspects of sports business, including the sale of broadcasting rights, sponsorship and partnership management, stadium naming rights, and other marketing initiatives.
SPORTFIVE creates innovative, engaging solutions that are worthy of the incredible sports, athletes and partners we work with, and the passionate fans who follow them. Campaigns are built collaboratively, based on trust and transparency, and enabled by a deep understanding of the industry, the agency’s global reach, digital intelligence and creative courage.
The result is gamechanging sports partnerships that redefine standards in the sports and entertainment space.
SPORTFIVE believes in the power of five - bringing brands, rights holders, media platforms, fans and ‘us’ together through sport.
SPORTFIVE is a global sports marketing agency that specialises in various aspects of the sports and entertainment industry. The agency works with sports organisations, teams, and brands to optimise commercial opportunities.
One of SPORTFIVE's key areas of focus is the sale and management of sports media rights, including broadcasting and digital distribution deals. They negotiate and facilitate partnerships, sponsorships, and naming rights for sports entities, helping them enhance their brand value and revenue streams.
Additionally, SPORTFIVE provides expertise in marketing strategies, assisting clients in building strong connections with their target audiences. Their comprehensive approach spans across the sports business landscape, from media rights to sponsorship management, contributing to the overall growth and success of their clients in the dynamic world of sports marketing.
SPORTFIVE offers a comprehensive range of services that go beyond standard sponsorship deals. The agency provides full sponsorship consulting, activation, and sales, ensuring that brands receive strategic, tailored advice at every stage of the sponsorship process. The global presence and data-driven approach makes SPORTFIVE the preferred partner for brands looking to make impactful investments in sports.
Learn more about the service offering here
